Bespoke contracts for private businesses is at the heart of innovation.
At least once a year we'll have some customer weeping and wailing because they've already imagined that we're locking up their cat because they think that all we do is open the door, throw the food in and collect the money.
But it's not us who are behind this impression, it's that DEFRA's regulations have codified a ban on excercise, forced solitary confinement and require unnecessary sensory deprivation so that all catteries have to operate as privately owned detention centres or juvenile borstals.
When our customers are on holiday, they want to believe that their cats are happy, being cuddled, brushed or being stimulated but DEFRA have legislated away the ability for cats to exercise either individually or in a communal area.
Our customers want to be thinking of their cats chasing feathers on sticks or frolicking about with their own kind or bouncing up trees and chasing butterflies - And while I'm sure that while one or two customers would be horrified at the thought of precious little Chou-Chou mixing with commoners, it's the fact that DEFRA took it upon themselves to deny the choice to all of our customers that is an unconscionable interference in private businesses.
The result of DEFRA's regulations cause known mental degredation and physical distress in humans - the right to engage in outdoor exercise is clearly established under the law even for dangerous prisoners - And this right exists because when inmates are subjected to solitary confinement, they are irreteivably mentally and physically damaged by the experience.
DEFRA have removed everyone's right to create a natural environment to reflect the majority of cat's experiences. DEFRA will argue that it's a cross-contamination issue and I'd argue that causing unnecessary suffering is a breach of the 2006 animal welfare act.